It's hard to believe that there is anything better than the high-quality, adorable products themselves. BUT - the fact that each product helps job creation in a developing country is amazing. Feel inspired? Then keep shopping. The more you shop, the more jobs we can maintain and create!
They are mothers. They are wives. They are sisters. Some are widows. Some of their husbands have left for Russia in search of employment outside of Armenia. For some, this is their first job in over 20 years, since the economic collapse of the Shamshadin region due to closed borders and barren post-Soviet industry. And for others, this is the first opportunity they have ever had to work. Aside from this project and their craft, they have limited options for income. Through HDIF initiatives, many women are now the primary income earners for their families.
Most importantly, they are all talented, hardworking and visionary women who finally have an outlet to put their world-class craftsmanship to work. They receive joy from each and every craft that they create and take pride in each and every stitch. Being part of a creative community gives them a sense of empowerment and camaraderie.